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     services    consultancy      construmarket

Construmarket: Market Research - Operational Marketing

Personalised market research carried out meticulously on any aspect of the construction sector. Improve your knowledge of the key players and factors that affect your business and that influence commercial and strategic decisions.

Find out all of the fundamental aspects in your sector regarding:

 Products (by type of projects and geographical area)
Product analysis can provide you with the following information:

    - Product types
    - Origin of the product
    - Distribution
    - Product's clients
    - Product's consumers
    - Consumption/use of product
    - Trends

  Competitors
Analysis of your competitors enhances awareness of:

    - A general survey of clients (products, clients, commercial organisation, l-logistical...)
    - Direct and indirect competition
    - Your competitors' commercial and logistical organisation
    - SWOT analysis (Strengths-Weaknesses-Opportunities-Threats)
    - Area of influence


  Reputation

The analysis of reputation provides information about:

    - Ranking of clients by turnover figures and sales volume
    - Product evaluation
    - Evaluation of the Sales network
    - Evaluation of the after-sales service
    - Reason for purchasing
    - Improvements suggested by clients


 
Potential of international markets
By analysing the international market you can obtain information about:

    - General situation of the target country
    - Main competitors
    - Main recommenders/influencers
    - Main buyers and/or consumers
    - Promotion and advertising media in the target country
    - SWOT analysis
    - Database of the key players in the target country

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